Customer Acquisition Lead

About Helira

Helira Energy Private Limited is a brand + technology company for residential rooftop solar in Bengaluru. Helira-certified installers carry out the physical work; the warranty and accountability stay with Helira. Homeowners get a self-serve quote in minutes, book online, and see live products and pricing rather than waiting on a site visit to learn what a rooftop costs. The organisation is early-stage and building in the open.

Why this role exists

Demand currently runs through the founder. This is the first growth hire, joining in September, and the mandate is to turn founder-led lead generation into a repeatable, measurable acquisition engine — organic-first today, paid-ready the moment budget is switched on.

What you will do

• Own the qualified-lead line week by week, and report against it.
• Produce and direct local content in Kannada and English — written, social and video.
• Build Helira's Google Business Profile and maps presence, and manage listings and review surfaces.
• Run residential-community engagement sessions with RWAs and apartment associations.
• Design and run the referral programme, from incentive design to tracking.
• Set up funnel measurement inside the app: source tracking, quote-to-booking conversion, drop-off diagnosis.
• Prepare paid search and social campaigns — accounts, creative, tracking, structure — so they can be switched on for approval without a standing start.
• Run experiments across channels and messaging, and kill what does not work.

Essential requirements

• 4–8 years in consumer or D2C growth, with personal ownership of a lead or revenue number.
• Hands-on execution ability. This is a doer role with no team initially.
• Data literacy: you read funnels, size opportunities and design experiments yourself.
• Demonstrated organic craft — content, community, search presence, referrals — not just budget deployment.
• Paid-media readiness: you can stand up and optimise search and social campaigns when activated.
• Bengaluru-based, and willing to be in the field at community sessions.

Preferred

• Fluency in Kannada.
• Category experience in home services, real estate, fintech lending or solar.
• Performance-marketing certification or demonstrable paid-media results.
• Content and video production skill.

What we offer

• Full ownership of the growth engine at ground floor, with the scope to scale it.
• Direct, daily work with the founder.
• A clear path into the marketing-lead role as the organisation grows.

Compensation: competitive for an early-stage startup; finalised at offer.